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k-means Clustering

The k-means algorithm, a straightforward and widely used clustering algorithm. Given a set of objects (records), the goal of clustering or segmentation is to divide these objects into groups or “clusters” such that objects within a group tend to be more similar to one another as compared to objects belonging to different groups. In other […]

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What Is Digital Marketing?

See on Scoop.it – Talks 4 tech It’s a pretty expansive question, but let’s try and sum it up in a single sentence: digital marketing is the promotion of brands using all forms of digital advertising, which includes, but is not limited to, websites, search engine optimisation, search engine marketing, cost per click advertising and […]

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